Top Drawer 18

It’s only one week to go until Top Drawer S/S18 – an unmissable event bringing you the world’s most exciting, design-led lifestyle brands and designers.

6 top reasons to join us at Top Drawer:

·         See thousands of new products and new brands from our S/S18 exclusive edit of 1,500 UK and international design-led brands all in one location.

·         Each exhibitor is carefully selected by our panel of experts to ensure beautiful design, creative integrity, great quality, originality and commercial appeal.

·         The majority of brands are showing exclusively at Top Drawer this January, so you won’t see them anywhere else.

·         As the first trade show of the year, brands make their world product launches here meaning you will be the very first to see them.

·         This January’s edition has expanded to give you more scope and scale. Showcasing products across Home, Gift, Fashion and Craft plus Food Emporium and Spotted.

·         Hear expert voices at PaperFest, with speakers from Selfridges, Facebook, Vogue Living, Farrow & Ball and more >.

Register now to access all this and more. It only takes 30 seconds to confirm your complimentary ticket (saving you £50 onsite entrance fee). 

We look forward to seeing you at Olympia, London on 14–16 January.



Top Drawer 18

Top Drawer 2018

Defining a clear brand story is essential for retailer success”. That is the theme behind the new Spring/ Summer 18 (S/S18) campaign for Top Drawer, the creative powerhouse for inspired retailers.

“Brand identity is increasingly important so a differentiated offer with clear brand values is vital for retailers” states Alejandra Campos, Event Director of Top Drawer. “The store concept, the brand – these are the stories you tell the world hoping to create resonance with customers and generate a desire to associate with your brand.”

Gone are the days when retailers simply stocked products. Now stores – online and physical – are lifestyle partners, entities with which consumers can build relationships. Creating an in-store experience that reflects your brand identity and brings it to life are significant steps in telling your story and enabling customers to connect with it, to live it.

By providing access to the latest trends and an expertly curated selection of over 1,500 design-led lifestyle brands from the UK and abroad, Top Drawer is the perfect platform for retailers to create and define those stories.

Top Drawer 2018 3  Top Drawer 2018 4

Top Drawer 2018 2  Top Drawer 2018 1

The S/S18 edition, held during 14-16 January, brings thousands of new, original and commercially appealing design-led products into one stunning space: Olympia London. Encompassing the dynamic worlds of Home, Gift, Fashion and Craft, and showcasing new talent as well as leading brands, Top Drawer provides unique access to this season’s hottest new products giving buyers the ultimate choice for a successful new season.

For more information visit

Follow us @TopDrawerLondon



Trade Shows As we look towards the end of the year and Christmas, we are looking in advance to 2018 and the trade shows at the beginning of the year

EAST ANGLIA GIFT FAIR – 7-9TH January 2018

East Anglia

Are you looking for more customers within Norfolk, Suffolk, Cambridgeshire, Lincolnshire and Essex? Are you fed up with paying way too much for your trade fairs?

If the answer to both these questions is YES then the East Anglian Gift Fair could be the trade show for you!

EAGF18 is organised by a fellow exhibitor and floor space costs just £49.00 per m2.

EAGF18 will introduce you to decision makers from independent retailers, garden centres, heritage sites, tourist attractions and department stores looking to secure all the new and exciting products for 2018.

After last years successful show at St Andrew’s and Blackfriars’ Hall, we will be holding the 2018 EAGF at the same, excellent venue.

Top Drawer – 14-16 January 2018

Trade Show Top Drawer.jpg

Whether you are an independent retailer, multiple, department store, an exclusively online retailer or contract buyer, Top Drawer will inspire you to dial up your creative instincts and business insights; source wonderful new products at a range of price points from names you know, and names you’ll be thrilled to discover; find exciting new collaborations; stimulate your senses; access new trends; inject new impetus into your business and challenge your thinking.

Design-led, carefully curated, commercially appealing products
Immerse yourself in  beautifully curated worlds: Home | Gift | Fashion | Craft. They all feature a cherry picked edit of design-led products, many of them exclusive and revealed for the first time at Top Drawer. You’ll find covetable collections chosen for their serious commercial appeal and great design credentials.

Ethical and Sustainable approach
We champion British and ethically sustainable products through our link with the Product GB initiative and via our Eco Trail.

Supporting Emerging Talent
We support new talents and emerging designers in our Spotted area.

Knowledge Exchange
The Academy, our online content platform, deepens your retail know-how and stimulates your curiosity, exposing you to new ideas and approaches. We take the Academy LIVE at the show: come and hear pioneering voices, and knowledgeable experts to keep your business fit for the future.

Giving and Living Trade Show – 14-17 January 2018


Giving & Living is the biggest Home & Gift trade show in the South West. A vibrant trade show, with a strong focus on the tourism sector and an unrivaled selection of products for those targeting the holidaymaker market.

If you’re looking to get your products to market – this is your open door to South West buyers. If you’re looking for the best products for your retail business, this is your chance to meet a great range of exhibitors at a relaxed, timely & effective show.


Scotland Trade Show – 21 – 23 January 2018

Trade Show - Scotland

Scotland’s Trade Fair Spring takes place over 3 days from 21st to 23rd January 2018 at Glasgow’s SEC. Over 500 companies exhibit thousands of products to 5000 trade buyers from department stores, multiples, mail-order, online, tourist attractions and independent retail outlets who attend the show.

The show incorporates the following 4 Specialist Areas:

Home & Gift

Fashion & Accessories


Food & Drink

The food and drink sector is growing and becoming more and more popular year on year, so this is the show for you if you have any artisanal food products that you would like showcasing.

The Furniture Show 21-24 January 2018

Trade Show 0 The Furniture Show

Are you a retailer, interior designer, contract buyer, architect or developer? If you buy furniture and interiors this is the big one for your diary. You’ll discover the newest products from over 500 suppliers, the biggest brands and emerging designers and manufacturers.

All the leading UK names are here, joined by many international suppliers who you may not see again at any other UK event this year. You’ll get an in depth view of what’s available in the furniture and furnishings industry today, and keep an eye on the trends for tomorrow

Perfectly timed at the start of the year when you need to place orders for the year ahead, this is where suppliers launch thousands of new collections and designs. Over 21,000 of your industry peers and connections agree, and attend every year at the NEC. Easy to shop – less than 3hrs away for most of the UK. Five halls, packed with great products, and we’ll help you find them!

The Toy Fair – 23 – 25 January 2018

Trade Show - The Toy Show


The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia Grand and West Halls, London. The toy industry’s showcase welcomes more than 270 companies exhibiting thousands of products to visito

 The Nursery Show 2-3 February 2018

Trade Show - The Nursery Show


Nursery World is the leading title for everyone in the early years community.

The Nursery World Show is our annual flagship event in London and is the largest, most-established show in the early years and childcare sector. After three successful years, and due to increasing demand from visitors and exhibitors, the Nursery World Show expanded in 2017 with the launch of an additional, new event in May: Nursery World North.

Wherever you are based and whatever your aspirations in early years, we will deliver the right event for you. Choose from the Nursery World Show or Nursery World North below to find out more and be part of the best-attended events for early years and childcare professionals.


Trade Show Ocford


We would like to welcome you to the first edition of Handmade Oxford, the contemporary crafts & design fair at the elegant and historic Oxford Town Hall. The event will take place from Friday 18 May to Sunday 20 May 2018, with a private view evening reception on Thursday 17 May. Deadline for applications: Thursday 30 November
For the past decade, Handmade in Britain’s shows have become the top contemporary craft selling events for designer makers in UK. This three day showcase sees the industry’s biggest talents exhibiting alongside new graduates and emerging designer-makers. With innovative design alongside truly exceptional craftsmanship, visitors are treated to a unique event, set to the beautiful backdrop of Oxford Town Hall. The Town Hall is located at the heart of Oxford. It is a centre of local government in the city and also houses the Museum of Oxford.

The event targets and appeals to an informed and highly motivated audience of local and UK consumers, collectors and aficionados as well as a select audience of professionals; including those who represent corporate and public sector buyers. The consumer audience includes local residents; tourists; shoppers and craft/design collectors. Selected press, trade buyers, media and VIPs are also invited to attend.








Hightlight - Exhibitors only - Stand Design

When it comes to creating an effective stand design brief, you really do have to start at the beginning.

It may seem like a stupid question but first ask yourself: why are you taking stand space at a particular exhibition? Do some research first and find out the relevant information. There’s lots available through the organisers and industry press that will give you an insight into previous shows, delegate attendance and show growth strategies that will help determine the appropriateness of a show.

With this information set your goals which will form the initial basis for your stand design brief, to go out to your agency (or multiple agencies) for tender. What do you wish to achieve from taking a stand at the particular show or event? Set realistic targets and then aim to exceed them. Challenge yourself not to do what you always do but do it differently, achieve standout and better customer engagement. Budgets are of course, commercially important but use them as a guide to work to rather than a hard and fast line not to be crossed. Increased long term returns from credible solutions are more important to business success than minimising costs at the expense of effectiveness.

Highlight -Exhibitors Only - Stand Design 2

Design agencies must be in it for the long term

Choosing your suppliers is always a difficult task but it’s one that shouldn’t be taken lightly. Who you partner with to design and/or build your stand will make a huge difference to the final outcome. When you find the right supplier, it can often signal the start of a mutually rewarding and exciting relationship for years to come.

Start well in advance of your next requirement where possible. Rather than just Googling “stand design agency” try to look for the proof in the pudding. Attend shows that are similar to your industry and see where you can spot quality workmanship from suppliers working with brands and businesses you aspire to emulate. Then choose suppliers with a track record of delivering exceptional results for their clients. Some of the things you should look for include:

  • Portfolios of previous work (including knowledge and experience at your particular show)
  • Client references
  • Recommendations from your peers or industry contacts

Once you have narrowed down your choices, find the agencies who align with your business and can deliver against your goals. It is imperative you take the time to meet them in person or at the very least on a conference call. How can you possibly maximise an agency’s input into your business if you don’t take the time to get to know them? Done right, preparation for an upcoming exhibition takes up a fair bit of time so it’s going to be far more rewarding if you like the people you are going to be working with and you can trust them to deliver.

Look to maximise value with agency proposals that deliver long term valuable results rather than the lowest cost solution.


Communicate your vision

I don’t think there is any fast and hard method to writing a stand design brief. Cover all of the hard point requirements first. What you need in terms of client meeting spaces, product areas, delegate engagement, technology and so on. Include your business strategy and what you need to happen for the exercise to deliver the right results. Then add detail and try to give the agencies an insight into your company aspirations. If you are approaching exhibiting in the right way you need to let these agencies into your business. Don’t just let them design for you, consult with them and use their expertise to drive the business to increased success through the face-to-face environment.

At 4D, we often work with startups at their initial stages when they are just taking their first space only stand at a show. The exhibition environment can be really daunting and at first glance, it isn’t always clear how to communicate a starting vision in a live environment. We worked with Brightstar, a previous client, from their first exhibition presence at Mobile World Congress through to acquisition. Each year their stand grew and evolved and we added more experiences for their visitors. It wouldn’t have been possible to be a part of this journey if they hadn’t first been clear with us where the company was going and what its aspirations were.

Be clear when communicating with your selected suppliers. What are your visions and goals and let the experts share in them and show you what’s possible.

Have an open mind

It’s always tempting to fall back into the approach you have always taken at previous shows but if increased results is what you are after, something needs to change. Keep an open mind when reading through your proposals. Don’t dismiss a different approach or design on first glance. Think about the final vision and how this will feel, taste, sound or look to your visitors.

You can also evolve designs year-on-year, even if you are using the same amount of space, as we have done for ARM at Mobile World Congress shown below.

When presented with a solution from your agency look at how it delivers on your brand and goals not whether you personally like it or not. Be subjective about any proposal before dismissing anything because of personal preferences. Ask the agency questions on why it is the right solution and how it will deliver the results you need. Often, this may uncover a visitor journey or experience you wouldn’t have considered.

Design is fluid

The thing I think is most important to remember is that design is fluid, adaptable and should always be an exciting journey and not a take it or leave it destination. If nothing else, it is the first line of discussion that the final amazing solution can develop from.

Secondly, good stand design can be low cost but is never usually cheap. The very best of design will maximise your stand value by achieving exceptional brand and product exposure, engagements, ROI and long term brand loyalty.

Exhibitions are amazing, bold marketing opportunities that can deliver exceptional results. So long as you don’t hold back, there is no limit on what you, and your agency, can create.

This article originally appeared in Exhibitors Only, the inbox magazine that promotes best trade show practice:



With two of Autumns biggest trade shows for Home and Gift, Autumn Fair and Top Drawer Autumn taking weeks apart and in Birmingham and London respectively, the Giftware Association has had an enjoyable but busy task of visiting as many member and potential new members as possible as well as promoting the Gift of the Year awards across them both.

Autumn Fair opened on 3rd September at Birmingham’s NEC, taking up four halls of the NEC and smaller than its Spring counterpart, but still manages to pack in as much design led and innovative products as possible. Over the next four days the Team at the Giftware Association has the task of meeting as many of its members and promoting The Gift of The year competition. Sarah Ward, CEO of The Giftware Association said of the show “ Autumn Fair is a great show to catch up with our members to see how well the year has gone, as one of the final shows of the year this tends to be the last big show that some companies do, so from meeting them at earlier shows or recruiting new members at Spring Fair, it’s an opportunity to catch up to see how the past months have gone and also to listen to the views of our already existing members” on the Gift of the year promotion she continues “It’s always a fun time of the year after the  competition opens, as we are on the lookout for new  and innovative products , so it gives us a chance to really see what our members are offering and what is new for the year, I’ve already seen so many fantastic products that are all worthy winners already”

The GA instead of taking a stand this year, had a separate display area in Hall four to showcase the ‘Gift of The Year’ 2017 previous winners and highly commended, allowing visitors to get a real sense of the competition and the variety of products which enter, This allowed the Giftware Association Team and new partners, organisers of Autumn Fair, Ascential, to go out and spread the word about this year’s competition and how it has evolved and is set to be the biggest competition yet.

The GA’s Chairman Henri Davis was on hand to give an informative seminar on how independent retailers can make the most of being an independent,  and also taking advantage of being agile and lean citing examples such as independents can move quickly on trends and have smaller buying processes to allow new stock in their shops at a quicker rate as well as having a more personable relationship with customers to keep them coming back.

The mood at the show was buoyant with many exhibitors exclaiming that they were having great shows for the end of the year, and meeting new buyers  with a lot of excitement around ‘Gift of the Year’ with choosing which products to enter.

Top Drawer

Top Drawer Image

Top Drawer just down the road in London opened on Sunday 10th in the grand venue of Olympia. Celebrates everything about Home, Gift , Craft and Fashion with a very contemporary vibe showcasing all that is design led and innovative in the gift and home industry.

Since 1984, Top Drawer has been synonymous with top quality products and innovative design. Home  was introduced in 2012; Craft in 2014 and by expanding into fashion accessories and the greetings sector too, cemented the show’s unique position as the UK’s leading international design-led event for creative retailers and brands.

2016 saw the event’s latest evolution, presenting four distinctive worlds – Home, Gift, Fashion and Craft – under one, united Top Drawer brand, creating one major destination for design-led products and buyers from all over the world.

Simone Rose, visited the show on opening day and spoke to a few of the exhibitors about Gift of The year. She said of the show “ It’s great to see all the new product so display, as I can see some of them entering our Gift of The Year competition. It’s such a beautiful show with a really nice feeling to it, The food area is buzzing and can’t wait to see what’s on offer and what will be suitable for the competition” a lot of companies have already entered the competitor allowing themselves dome promotion with our nominated tent cards which is a talking point for visitors and buyers alike as an instantly recognisable badge of honour which has been built up through years of history from previous competitions. Please see below few of the products proudly displaying the nominated cards.

The show Itself was busy with a really upbeat mood with a  focus on design and innovation, with all the exhibitors displaying their products beautifully and showcasing them in the best light.