CREATED BY THE RIDLEYS

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Created by The Ridleys, the brand to go to for Scottish themed personalised handmade gifts have added an impressive new customer to their list of stockists – Harris Tweed and Knitwear Ltd. The company, which is owned by the Campbell family are the most dominant Harris Tweed presence on the Isle of Harris and also where Tracy from Created By The Ridleys buys the tweed from “so for them to buy from me is probably the biggest compliment I could receive.” Say Tracy.

 

Harris Tweed and Knitwear Ltd was started by Marion Campbell, BEM who was born in 1909, the same year that gave birth to the Harris Tweed Association.  She oversaw and conducted the entire process herself, from raising the sheep that provided the wool, spinning and dyeing the yarn for her loom right through to the finished tweed length.

The company is now ran by Marion’s great niece Catherine Campbell and it is Catherine herself who visited Tracy in January.  Since receiving their first order they have extended the range that they buy from Created By The Ridley’s and order on a monthly basis. Tracy Continues “When I asked them why they were buying from me as there are cheaper versions of my products on the market, there answer was simply one word “Quality””

 

All of the products from ‘Created by the Ridleys’ are hand-made by a small team in their own workshops therefore they can tweak any of their products to suit their customers needs.

For more information and to  view the products visit: https://createdbytheridleys.co.uk/

THE GIFTWARE ASSOCIATION CHAIRMAN JEREMY CORNER WILL BE SPEAKING AT AUTUMN FAIR

Don’t forget newly appointed chairman to The Giftware Association, and owner of Blue Eyed Sun, Jeremy Corner will be speaking at Autumn Fair on ‘Examining the rise in eco and socially conscious trends‘. The session will take place on 2nd September and starts at 11.15, it will draw from Jeremy’s own experience of becoming one of the UK’s distributors of BambooCup – a reusable alternative to the 2.5 billion plastic lined, single-use coffee cups going into landfills in the UK each year.

No stranger to the stage being an International speaker, blogger and industry influencer, be sure to catch Jeremy talk at Autumn Fair. Add it to your diary now.

To find out more about Blue Eyed Sun and Bamboo Cup here and more about his talk here.

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BUY INTO THE GROWTH OF YOUR BUSINESS…

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Behind every successful brand sits a unique set of skills, talent, and insight that lies at the heart of commercial success. Our newest service provider is here to help you through use all these skills.

Setting trends and understanding patterns of buying behavior, knowledgeable Buyers are an essential cog in any business. With a direct impact on sales, retailers rely on their Buying team to keep ranges current and maintain unrivalled relationships with suppliers in the UK and beyond.

Launching in August 2018 after 15 years of buying experience in-house with national retailers, Suzanne Chapman Consultancy is delighted to now be able to offer the chance for brands and retailers, both large and small direct access to this unprecedented skill set.

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In a world where independent businesses are flourishing thanks to the rise of the online and social media marketplace, standing out from the crowd with ranges that will encourage consumer purchase is more important now than ever before.

Launching with one goal in mind – to add commercial value to businesses by sourcing and delivering a range of products to help drive sales – the opportunity to work with a leading retail buyer on specific projects is a service which is certain to excite many brands and retailers.

Based in Edinburgh, Suzanne is looking forward to working with a range of businesses in her new role, commenting – “Not all businesses want or require a full-time in-house buyer. This service means that retailers can tailor projects to provide as much or as little support in the buying process that is needed, whether it is sourcing and developing, buying and sales or negotiating – or the complete package. Having established a strong base of supplier contacts both in the UK and around the world, I’m looking forward to combining my two passions – people and product – to help support the commercial growth of the retail industry.”

Suzanne’s consultancy is a distinctive service that not only covers the initial sourcing of commercial ranges, but the negotiating and route to market solutions that many retailers can find daunting and challenging. Her wealth of knowledge means she can help and advise on merchandising in store, customer offers and promotions, as well as building relationships with suppliers; all to ensure brands can develop long-lasting relationships that are built on the value of treating others how you want to be treated.

For Suzanne, establishing who your customer is and what they want to buy, is the key to building a relationship with them. Her ethos is simple, putting the customer at the heart of everything, and believes that this is the key to the success of any retailer.

Suzanne Chapman

In addition to Buying Consultancy, Suzanne is delighted to also be able to offer a website building service as part of the wider offering, an essential tool for any brand or retailer, looking to broaden their customer base.

Set to shake up the Buying industry, if you want to find out more about the services offered, Suzanne’s experience or how she can help you to elevate the commercial success of your business, visit www.suzannechapman.co.uk.

 

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OUR NEWEST SERVICE PROVIDER PENNY TUNNELL WILL OFFER YOU MULTICHANNEL RETAIL & WHOLESALE EXPERTISE

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Do you have a vision for your brand that is not yet a reality?

Do you need a clearer view of your B2B or B2C growth potential?

Would help on developing a multi-channel plan be useful?

Does your business attract customers, make a profit and inspire employees?

Penny Tunnell and her team have the business expertise and coaching skills to help you move confidently from where you are now to where you want to be. We are excited to welcome her as the Giftware Association’s newest service provider to help the home and gift industry.

 WHAT WE DO

Penny Tunnell and her colleagues have worked for more than 25 years in the retail environment. The expertise available to our members is very broad and includes every step of developing and growing a great brand. The team help you define concepts and customers for both B2B and B2C, and support your growth ambition to trade profitably online and in ‘bricks & mortar’. They help you ensure that the business vision is equally compelling for your trade customers, your consumers and your employees alike.

Vision&Goals

We roll up our sleeves and help as much with the HOW as with the WHY and the WHAT of your business plan

FROM DEVELOPING YOUR PURPOSE TO DELIVERING YOUR PROFIT, WE SUPPORT YOU EACH STEP OF THE WAY.

Penny does a free introductory phone  consultation so do get in contact with her to introduce your business and talk about your ambition and goals.

 

Penny’s board level business skills were originally honed in the highly competitive retail world. Her expertise, with a dual focus on the customer experience and excellent financial performance have proven highly valuable across all industries. Penny has helped her clients be ambitious with their vision and brand, to build inspired teams and long term competitive advantage.

 OUR IMPACT

We have an enviable reputation in the Gift and Home industry and have helped many companies to put in place a strategy and action plan to build sustainable, profitable growth and deliver return for shareholders.

Whether you are a start-up, a mature business needing to problem solve and grow, or a business looking ‘to exit’, we can probably help so please give us a call.

our impact ON THE BUSINESS:

Compelling vision and purpose

Clear business plans and strategy

Effective marketing and web

Financial performance and measurement

Improved process and infrastructure

our impact ON THE TEAM:

Clear roles and accountabilities

Inspired team with clear goals

Confidence to attract and retain customers

Leadership and training

Enjoyable, rewarding work

HOW WE HELP

We develop a programme that’s right for you, from a single fire-fighting day to long term director level support.

 What others said

without the work that Penny did for us, I honestly can say that I do not know how we would be coping right now with the growth…her recommendations were not always the prettiest reading, but they were well made. I think this is a rare talent!’

Multi-channel Retail and Wholesale

‘I and my co-director were able to use her as a confidential sounding board… Penny challenged the business whilst providing pragmatic ideas and solutions, and her style of work is always upbeat and positive. Part strategist, part analyst, part mentor and part hands on doer, Penny has been a tremendous help…’

Gift & Licensing Industry

07921 744 121  | www.pennytunnell.co.uk | penny@pennytunnell.co.uk