THE GIFTWARE ASSOCIATION LAUNCHES BRAND NEW CONSUMER COMPETITON WITH THE INSIGHTS PEOPLE

Joint LogosThe Giftware Association is excited to announce a new and exciting competition for the industry, partnering with award winning tech company, The Insights People and using the combined knowledge and expertise to create a competition which will be judged by the end consumers and focusing on kids and parents. They are both proud to introduce the Kids Gift of The Year award and Parents Gift of The Year award.

The awards will run alongside The GA’s successful Gift of The Year competition, but rather than an industry judging panel featuring buyers and retailers, the final decision on the winners will be made by the kids and parents, ultimately the end consumers, creating a whole new audience for the products to be judged by. The new competitions will run throughout the year and compared to the existing entry options, will award seasonal winners across Spring, Summer, Autumn and Winter providing multiple opportunities for successes to be recognised and creating fantastic exposure for companies looking to promote their products and ranges to get a totally different viewpoint of their gifts.

 

The exciting collaboration between The GA and The Insights People arose from a mutually shared interest in supporting the Industry. The Insights People are a Manchester-based tech company which surveys 20,000 different children and 10,000 different parents in the UK each year. They already write for trade magazines, provide industry reports and work with global brands such as Disney and the BBC.  The GA similarly supports the Industry through their Gift of the year Competition, Meet The Buyer days, trade shows, government lobbying and a host of services and benefits to help their members adapt to the changing socio-economic environment.

We have been looking at ways to grow Gift of the Year to be more than the annual competition it is, and hopefully create something that is all year round, celebrating all the fantastic products we see at all the shows we visit. Our conversations with The Insights People in how we can work together to support our members quickly grew organically into the new competitions that we are due to launch. We are extremely excited to be working alongside The Insights People as we share the same ethos in supporting the industry.” Sarah Ward CEO, The Giftware Association

Nick Richardson, CEO of The Insights People, added: “Since launching The Insights People in 2017 we have gained fantastic traction working with brands and publishers. We are already welcoming several major retailers for 2019 and are excited to be launching an award that reflects consumer opinion and gives an extra level of confidence to those launching new products and pitching to buyers”

Entries for both awards will be open from the beginning of December and will run throughout the year. Companies can choose to enter both the awards or just one and for the number of seasons required, giving them a chance to enter different products throughout the year when new products become available. The winners will receive an industry report, marketing collateral to shout about their win and the chance to attend a networking lunch with buyers and industry peers as well as their winning products joining the stand in the Gift of the Year pavilion at Spring Fair.

To find out more please visit www.kidsgiftoftheyear.co.uk and www.parentsgiftoftheyear.co.uk for more information.

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The Giftware Association

The Giftware Association (the GA) is a national trade representative body and is the only UK trade association serving the gift and home industry. We recognise the remarkable talent and creativity of members ranging from retailers to suppliers, high street brands names to individual craftspeople and many others. Since 1947, the association’s commitment has always been to help and support members and help them make money, save money and save time by offering a wide selection of services and support.

The Insights People

The Insights People is the most comprehensive and dynamic market intelligence company specialising in providing market intelligence on kids, parents and families.  In the UK, they survey 20,000 children and 10,000 expecting and new parents every year. Their award-winning real-time data portal enables clients to filter and interrogate the data to their own specific needs, and their quarterly reports provide insight-led commentary and analysis of the latest trends.

 

LAUNCHPAD MANCHESTER COMPETITION OPEN

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The competition to alert individuals and companies to opportunities in the dynamic UK stationery industry is back for its fourth edition at the 2018 Stationery Show Manchester.

The ‘LaunchPad Manchester’ search is now on for up to six individuals or companies with new ideas for products or services for the stationery industry to enter a competition to win a free exhibitor stand at the 2018 Stationery Show Manchester.  The closing date for entries is 31 July 2018.

The bi-annual trade show, which runs in London in April and Manchester on 9 & 10 October, attracts the UK’s biggest retailers, influential buyers and brands in the stationery sector. As part of its Manchester offering of fantastic writing and paper products, six stands are reserved for the LaunchPad competition winners to showcase their ideas and products to visitors and fellow exhibitors.

Run for the first time by the Stationery Show in London in April 2017, and again by the Manchester Show in October, the LaunchPad initiative has so far showcased 30 new hopefuls.

“Finding and alerting designers and those who love working with paper or writing instruments to consider the stationery industry as a great market for their work is important – it’s good for all of us to see and work with new ideas. There are plenty of opportunities for those with innovative ideas and enthusiasm in our sector,” says the stationery shows event manager, Hazel Fieldwick.

“The two trade shows are currently the only dates in the stationery industry calendar where so many key suppliers and retailers come together, so they are the perfect platform for this type of initiative.  We’re looking forward to seeing all the entries.”

The show team was delighted when no fewer than three LaunchPad winners picked up prestigious Stationery Awards at the April 2018 London show – Paper Mirchi (Manchester 2017 winner) won the Gift Packaging & Wrap category, Octagon Design won Diaries, Organisers & Calendars and Back Pocket Notebooks (both London 2018 winners) won the Good Design category.

“This sort of recognition by the industry for new products and suppliers is fantastic and will help each of these companies on their way to develop and grow their sales and ideas,” said Hazel.

The closing date for entries is Tuesday, 31 July 2018. The entry form can be found on the Stationery Show Manchester website home page – www.stationeryshowmanchester.co.uk.

The LaunchPad competition is open to any company which, or individual who:

●   Has not exhibited at either the London or Manchester Stationery Shows previously

  •   Has the rights to sell the featured product/range/service

●   Does not currently sell the featured product/range/service through any UK national retail accounts or distributors in the stationery retail sector

Each winner will receive a free exhibition stand at the Manchester show, coverage on the show website and inclusion in all the show’s marketing materials.  In addition, they will get great exposure to all the UK’s leading retailers and suppliers visiting the show and will receive PR and marketing support from the Stationery Show team.

LAUNCHPAD LONDON 2018 OPENS FOR ENTRIES

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The competition to find and support individuals and companies in their efforts to break into the growing stationery industry is back for its third edition at the 2018 London Stationery Show.

 

The ‘LaunchPad London’ search is now on for up to 12 individuals or companies with new ideas for products or services for the stationery industry to come forward and claim a free stand at the 2018 London Stationery Show.  The closing date for entries is 9 February 2018.

 

The annual specialist trade show attracts the UK’s biggest retailers, influential buyers and brands in the stationery sector. As part of its offering of fantastic writing and paper products, 12 stands are reserved for the LaunchPad competition winners to showcase their ideas and products to show visitors and fellow exhibitors.

 

Run for the first time by the London Stationery Show in April 2017, and again by the Manchester Show in October, the LaunchPad initiative has so far showcased 18 new hopefuls.

 

“We’d love the whole industry to share the details of this opportunity to encourage new blood into stationery.  There are plenty of opportunities for those with innovative ideas and enthusiasm,” comments the London and Manchester stationery shows event manager, Hazel Fieldwick.

 

“The two trade shows are currently the only dates in the stationery industry calendar where so many key suppliers and retailers come together, so they are the perfect platform for this type of initiative.  We’re looking forward to reviewing all the entries.”

 

The London show will feature two previous LaunchPad winners who the show team felt deserved further support; Frankfurt based My Pretty Circus, a ‘wrap & writing’ company run by Maythe Stavermann, and luxury gift wrap supplier Paper Mirchi, run by Rani Moochhala, who launched her range at the Manchester Stationery Show and has just been shortlisted for the Gift of the Year 2018 Awards.

 

The closing date for entries is Friday, 9 February 2018. The entry form can be found on the London Stationery Show website – www.stationeryshow.co.uk.

 

The LaunchPad competition is open to any company which, or individual who:

●   Has not exhibited at either the London or Manchester Stationery Shows previously

●   Has the rights to sell the featured product/range/service

●   Does not currently sell the featured product/range/service through any UK national retail accounts or distributors in the stationery retail sector


Prizes will include a free display space at the show and the opportunity to enter the Stationery Awards 2018.  All the winners will get great exposure to all the UK’s leading retailers and suppliers visiting the show and will receive PR and marketing support from the London Stationery Show team.

WINNING STANDS AT MANCHESTER STATIONERY SHOW

 

Our two winning members of The Stationery  Shows Launchpad Competition showed off their winning products and designs at The inaugural Manchester Stationery Show. The show, playing host to 40 exhibitors representing some 70 leading stationery brands was set in the Old Trafford area of Manchester, was the first of its kind to focus on just stationery outside of London attracting buyers from Paperchase, Moonpig and WH Smith.

The new show attracted buyers from as far afield as Penny Black Glasgow, Klondyke Garden Centre, Falkirk, Pencil Me In from Elgin and Scottish Trade Stationers from Alloa, to local leading craft retailer Fred Aldous and The Co-operative Group.

Other regionally based visitors included Marple Stationery Supplies, Utility Retail, Austin & Co, Ryman, OPen Office Solutions, Castlegate Stationery, Art & Toys, B&M Retail, Celebrations of Stourbridge, Budget Greeting Cards, Hunkydory Crafts, Poundland, The Crow Emporium, The Little Stationery Shop and Write Here. Which was a great opportunity for our Launchpad winners  Paper Mirchi and Emma Lawrence.

Paper Mirchi

People - Launchpad 4 People - Launchpad 2 People- Launchpad 1 Launchpad PaperMirchi6 People - Launchpad 3

“And this is only the beginning…” said Rani from Paper Mirchi, looking forward to more opportunities in the future. To find out more about Rani’s beautiful unique handmade designs, visit her website – https://papermirchi.co.uk/

Emma Lawrence

People - Manchester Stationery Show People - Launchpad 6

People - Launchpad 5 Launchpad EL Notepad

Emma said of the show “Being a Launchpad winner was a fantastic introduction to participating in my first trade show and was great experience.  I met lots of potential buyers, made some positive contacts which could lead to something exciting and received wonderful feedback.  You can’t underestimate the benefits of speaking to other traders and companies who provide amazing insight and a wealth of advice.  I am now looking forward to Spring Fair 2018.”

To find out more about Emma and her fun educational designs, visit her website – https://www.emmalawrence.com/

The Manchester Stationery Show will return next with Vanessa Fortnum, the shows Marketing Director stating

“The stationery industry is a creative and fashion-led sector.  We want to tap into this creativity and stage events that inspire and inform, we are already planning how to encourage more suppliers to take advantage of this new industry event to network with customers and new contacts in 2018.

“We will also address the issue of visitor parking for next year. Many visitors were frustrated and delayed on the first day of the show as the show clashed with a Manchester Utd Championship League home game.  We hope our decision to pull the show forward to the beginning of October next year will help with this.”

 

 

 

 

NEW MANCHESTER STATIONERY SHOW KICKS OFF IN STYLE

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The new stationery trade show, which ran last week in Old Trafford, Manchester, kicked off in style as exhibitors and visitors alike were introduced to a new venue, which was variously described as ‘intimate’, ‘quirky’, ‘edgy’ and ‘boutique’.

Show organisers Ocean Media Group, who also run the London Stationery Show, were delighted that everyone involved embraced the industrial style of the Victoria Warehouse, with its concrete floors, huge red brick walls and exposed beams and pipes.

With 40 exhibitors representing 70 leading stationery brands, the new show attracted buyers from as far afield as Penny Black Glasgow, Klondyke Garden Centre, Falkirk, Pencil Me In from Elgin and Scottish Trade Stationers from Alloa, to local leading craft retailer Fred Aldous and The Co-operative Group.

Other regionally based visitors included Marple Stationery Supplies, Utility Retail, Austin & Co, Ryman, OPen Office Solutions, Castlegate Stationery, Art & Toys, B&M Retail, Celebrations of Stourbridge, Budget Greeting Cards, Hunkydory Crafts, Poundland, The Crow Emporium, The Little Stationery Shop and Write Here.  

In addition, buyers from TJX Europe, Accessorize, Paperchase, notonthehighstreet and Sainsbury’s visited the show.

The show’s seminars and Creative Stationery workshops were well attended, and exhibitors confirmed that they had picked up good leads.

ExaClair, the UK supplier of Rhodia, J Herbin, G Lalo, Brause, Exacompta and Clairefontaine, declared the show ‘a roaring success’, saying it had delivered higher than expected visitor numbers for them, and positive interest in its premium notebook and calligraphy brands.

Clement Rouillard, marketing manager at ExaClair, said, “The venue choice was good in terms of space, layout and feel, meaning we were able to showcase our products to great effect. It was well attended by key customers in the boutique stationery market and so a positive experience for us.”

On the visitor front, the show’s twitter feed was busy with comments including, from Toad Diaries, ‘Interesting day at the Manchester Stationery Show. Phil Pond’s seminars never fail to amaze us – great talk and inspiration!’ and ‘Great visit to the Manchester Stationery Show. Can’t wait to add calligraphy products to our Xmas range coming soon.’ from Sarah Sibley, founder of online business Got2Jot about exhibitor Manuscript Pens.

“The stationery industry is a creative and fashion-led sector.  We want to tap into this creativity and stage events that inspire and inform,” says the show’s marketing director Vanessa Fortnam.

“We are already planning how to encourage more suppliers to take advantage of this new industry event to network with customers and new contacts in 2018.

“We will also address the issue of visitor parking for next year. Many visitors were frustrated and delayed on the first day of the show as the show clashed with a Manchester Utd Championship League home game.  We hope our decision to pull the show forward to the beginning of October next year will help with this.”