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Do you have a vision for your brand that is not yet a reality?

Do you need a clearer view of your B2B or B2C growth potential?

Would help on developing a multi-channel plan be useful?

Does your business attract customers, make a profit and inspire employees?

Penny Tunnell and her team have the business expertise and coaching skills to help you move confidently from where you are now to where you want to be. We are excited to welcome her as the Giftware Association’s newest service provider to help the home and gift industry.


Penny Tunnell and her colleagues have worked for more than 25 years in the retail environment. The expertise available to our members is very broad and includes every step of developing and growing a great brand. The team help you define concepts and customers for both B2B and B2C, and support your growth ambition to trade profitably online and in ‘bricks & mortar’. They help you ensure that the business vision is equally compelling for your trade customers, your consumers and your employees alike.


We roll up our sleeves and help as much with the HOW as with the WHY and the WHAT of your business plan


Penny does a free introductory phone  consultation so do get in contact with her to introduce your business and talk about your ambition and goals.


Penny’s board level business skills were originally honed in the highly competitive retail world. Her expertise, with a dual focus on the customer experience and excellent financial performance have proven highly valuable across all industries. Penny has helped her clients be ambitious with their vision and brand, to build inspired teams and long term competitive advantage.


We have an enviable reputation in the Gift and Home industry and have helped many companies to put in place a strategy and action plan to build sustainable, profitable growth and deliver return for shareholders.

Whether you are a start-up, a mature business needing to problem solve and grow, or a business looking ‘to exit’, we can probably help so please give us a call.

our impact ON THE BUSINESS:

Compelling vision and purpose

Clear business plans and strategy

Effective marketing and web

Financial performance and measurement

Improved process and infrastructure

our impact ON THE TEAM:

Clear roles and accountabilities

Inspired team with clear goals

Confidence to attract and retain customers

Leadership and training

Enjoyable, rewarding work


We develop a programme that’s right for you, from a single fire-fighting day to long term director level support.

 What others said

without the work that Penny did for us, I honestly can say that I do not know how we would be coping right now with the growth…her recommendations were not always the prettiest reading, but they were well made. I think this is a rare talent!’

Multi-channel Retail and Wholesale

‘I and my co-director were able to use her as a confidential sounding board… Penny challenged the business whilst providing pragmatic ideas and solutions, and her style of work is always upbeat and positive. Part strategist, part analyst, part mentor and part hands on doer, Penny has been a tremendous help…’

Gift & Licensing Industry

07921 744 121  | www.pennytunnell.co.uk | penny@pennytunnell.co.uk



Easy LogisticsEasy Logistics are an associate member of the GA and have a lot to offer our members

They are a company with many years of experience encompassing all aspects of distribution. Easy Logistics was set up to address the need for a consultancy that looks at the distribution needs of a company from the inside out. It is about understanding what your customers need so we can keep their customers, happy.

From imported containers and pallets by air or sea to warehouse to final customer.

They offer a personal and professional service giving you help and advice which will enable your distribution to run smoothly and efficiently. They will organise the safe movement of your goods anywhere in the world to your customers door, our experience has taught us that honesty and communication together with creative thinking will achieve the best solutions for your distribution needs.

David Bowen from Easy Logistics says “Having worked for the big carriers it was easy to see where things went wrong and the frustrations caused that made little problems into nightmares. Easy Logistics was set up to provide great service at low prices for both International and domestic shipping.”

“We have worked with many GA members over the years and would like to have a look at your requirements to see if we can help you too.

Here’s what one of our customers said.

“I have worked with David at Easy Logistics for over 10 years and highly recommend him. We’ve always found his attention to detail and customer service very reassuring.”

Jeremy, Blue Eyed Sun