GIFT OF THE YEAR 2021 FINALISTS ANNOUNCED

The Gift of the Year Finalist have been announced. To view the finalists please visit the Gift of the Year website. One of the highlights of the Home and Giftware Word is the announcement of the finalists, but who will make it through to become category winner and the ultimate judge’s choice and new to this year People’s Choice Awards.

The Giftware Association is incredibly excited to announce the finalists for this year’s Gift of the Year competition. The finalists have made it through two tough stages of judging, with a diverse range of judges from large and small retailers to key industry experts such as Debenhams, John Lewis, Mooch Gifts, Max Publishing, Raven Lifestyle and many more to represent the whole of giftware buying.

Both stages have been online this year as usually we would have a live judging day which had to be replaced with another virtual event due to the pandemic, but that didn’t stop the judges coming out in force to judge the 23 categories. As always it was a close fought battle with some results very close within the categories.

Chris Workman, PR & Marketing Manager of The Giftware Association said “It’s unfortunate that we had to lose our live judging day which would have produced our finalists as it’s a  highlight for our judges as well as our team as its great to see the products in the flesh. For this year only, hopefully, we moved the second round online but it still produced the same closely fought results that we usually see” he continued “We are excited for our next ambitious stage of the competition which is our individual ceremonies for each of the categories where the winners will be announced and would like to thank all our judges for being involved”

The next stage will be a super-secret recorded event which will then get shown at Spring Fair @ Home thanks to our Headline Sponsors Hyve. These can be viewed from February the 8th onwards on the Spring Fair Platform as well as through The GA’s own channels.

The GA have also have the announcement of The Peoples Choice Awards, for the first time ever we are allowing the public to vote on the finalist products and companies to produce one overall winner who receives the most votes. This is a great way to support the home and gift industry as well as your industry peers. You can pace your vote on the category finalist page.

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