Mad Beauty to create products inspired by Friends, DC and Looney Tunes
London, June XX, 2020 – Mad Beauty one of the UK’s leading bath, body & cosmetics suppliers has announced a new partnership with Warner Bros. Consumer Products to develop a collection inspired by iconic brands such as Friends, DC and Looney Tunes to its already established portfolio, supporting the company’s growth strategy in UK & US.
This is another incredible milestone for Mad Beauty, which has seen extraordinary growth over the last two years in home markets. Already 2020 has seen announcements including international extensions of existing brand licenses, launching Mad Beauty USA LLC after signing with the highly regarded Diverse Marketing and establishing new warehouse/fulfilment support.
The first collaboration coming out of the new partnership with Warner Bros. Consumer Products will be a collection inspired by the hit television series Friends. The assortment will launch into market from AW20, consisting of Eyeshadow Palette, Lip Glosses, Make-up Brushes, Face Masks, Shower hats, & more.
“We see ourselves as a beauty company that makes gifts rather than a gift company that makes beauty products and we believe that combining our experience in producing high quality beauty, bath and body ranges with some of WB’s most iconic characters is a winning formula that retailers will enjoy offering and fans will love,” said Mad Beauty’s Managing Director, Trevor Cash.
“We’re excited to partner with Mad Beauty on this wonderful new collection. This collaboration provides a great opportunity for fans to celebrate their favorite characters and incorporate them into their daily lives, said Rachel Wakley, General Manager UK & Ireland, Warner Bros. Consumer Products.
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About Mad Beauty:
Mad Beauty is one of the UK’s leading Bath, Body & Cosmetic gift suppliers. They bring award winning inspiration, innovation & fun to everything they design in their UK HQ. Their experience and expertise in the professional beauty industry means that they only produce high quality and fully compliant beauty gifting products that you can rely on…
Established over the last 20 years & more recently they have introduced several adult orientated, licensed products with nostalgia firmly in mind in the Never Too Old For™ ranges featuring Disney, Star Wars, Marvel, Hello Kitty, Barbie & launching spring 2020 Friends. Providing exciting year-round gifting opportunities to keep your shoppers coming back for more.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a WarnerMedia Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
All DC characters and elements © & ™ DC Comics. (s20)
FRIENDS and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s20)
LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s20)