THE GIFTWARE ASSOCIATION X EXCLUSIVELY HOUSEWARES

ABOUT THE SHOW

Exclusively has been running in London for over 18 years, operating in the Cookware, Household, Gift and Lifestyle sectors.  Their strength is their “Exclusive” focus on these sectors, which results in a strong, relevant visitor profile representing every major National retailer as well as a broad spectrum of independent retailers, garden centres, lifestyle stores, grocery and ecommerce retailers.  Their visitors are predominantly decision makers which makes the show one of the most productive on their exhibitor’s calendars. 

SHELL SCHEME STANDS FROM £935 (ex VAT)

This year marks the start of a new initiative for the show called the Launch Pad – an area dedicated for smaller businesses with stands from 2sqm- 4sqm which feature reduced stand fees to make the show more accessible for businesses of all sizes.  The Launch Pad is an open space located next to the very popular Trend Zone and busy consumer press room.  Stand fees are all inclusive, incorporating a shell scheme including walls, carpeting, lighting and table & chairs as well as a full marketing package so there are no hidden extra fees.

ORDERS WRITTEN AT THE SHOW

For 2020 the show will continue with their bira gift voucher initiative which was launched two years ago to encourage more orders to be written at the show for exhibitors.  Members of the British Independent Retail Association (Bira) will receive a £100 voucher to spend at the show when they place an order for £300 or more.  The Vouchers are funded by Exclusively and Bira and create a good buzz among the independent trade – and has been reported to generate a significant uplift in visitors from the independent sector. 

OVER 200 CONSUMER PRESS ATTEND

The Brand Showcase is the show consumer press room, this year it brought over 200 journalists to the show and yielded a consumer reach of 21million including product slots on ITV’s This Morning and a lot of product highlights in magazines from Grazia & the Sun to Ideal Home and key bloggers such as In The Kitchen With Kate, with many products featuring in Christmas Gift Guides.  Please note that if you wanted to have an additional space in the Brand Showcase, this is the only item in the show which bears an additional cost (£395 +vat) which, given the amount of press coverage achieved for the participating brands, is excellent value for money – a Christmas in July event can cost up to £7000!

Businesses who have signed up for the Launch Pad this year include; The Spice Kitchen, Ross & Ross, FlexiSnake, BakedIn, BB Wraps and Designer Fragrances. 

There are only 7 spaces left in the show for this year, if you would like to be a part of Exclusively for 2020, please get in touch with Simone on simone.rose@ga-uk.org and she will share the floorplan with all available spaces for you to review.

Leave a Reply