Global superstar Kim Kardashian has posted a photograph of her son, Saint, wearing a Dinosaur colour in pyjama kit created by Newmarket based Selfie Clothing, which has three employees.

The reality TV star has more than 157 million followers on Instagram and her post about Selfie already has more than 4.5 million likes.

Giftware Association members Selfie Clothing’s range of textiles are designed and printed in the UK and include long and short sleeve t-shirts, capes and pyjamas, as well as seasonal products. The unique designs are aimed at children aged between 2 and 12 and are hand printed at the Selfie studio in Newmarket.

Selfie Clothing founder Gemma Treby commented: “It was incredible to wake up to the news that Kim Kardashian knows about our brand and has spread the word to her millions of followers! Our colour in designs give children the chance to express their unique personalities through what they’re wearing, providing a lovely creative activity to tempt them away from their screens. It looks from the photo as though the Kardashian Wests recognise the importance of spending quality time with their children.”   

Selfie is an established partner of and its household name clients include Center Parcs, Blenheim Palace, Highgrove Royal Gardens and The National Gallery. The Tot, mentioned in Kim Kardashian’s post, is one of Selfie’s stockists in the USA.

Selfie aims to offer the perfect gift for any child or tween with a creative edge, or a group activity for parties or play dates.

For more information about Selfie Clothing and the company’s range of products, please visit

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