UK based Mad Beauty signs distribution agreement with Diverse Marketing and Total Business Fulfilment to support a huge expansion into the US
London based Mad Beauty announces exciting new partnerships with the highly regarded US rep group Diverse Marketing and with Total Business Fulfilment in Maryland who will provide back office services warehousing and distribution/logistics support.
These agreements provide the infrastructure for the country wide distribution of Mad Beauty’s award winning, design led bath, body & beauty gifting ranges which have seen huge growth over the last two years in their home markets. Established for over 20 years Mad Beauty in the UK and Europe, have recently had their Disney license extended to include US, Canada, Brazil & Mexico increasing their global reach dramatically.
Diverse Marketing has 6 showrooms
Las Vegas, NV
New York, New York
120 territory managers and key accounts agents calling on many kinds of distribution channels
Commenting on this agreement Wes Hardin, President at Diverse Marketing said.
“Diverse Marketing Nation could not be more excited to partner with such a dynamic organization. Mad Beauty has entered the US market by storm, and we foresee a long and successful partnership”
This is thrilling news for the UK based Mad Beauty teams who have worked so hard bringing their experience & creativity to the all-round gifting range. Mad Beauty USA LLC a wholly owned subsidiary of the British company will now be able to offer Mad Beauty branded products as well as their co-branded licensed ranges under their “Never too Old for” brand name. This includes licensed ranges for Disney & just signed Warner products (look out for news about their great new products from some of WB’s most famous properties).
Trevor Cash, CEO writes
“It is a great honour to be able to bring our products to the US marketplace, especially as this includes some of America’s most iconic brands names. We hope US customers will enjoy our unique mix of fun and creative packaging in combination with the high- quality ingredients all at a great price”
Launching in January at the Atlanta Gifts, Las Vegas, Minneapolis and Seattle gift fairs in the Diverse Marketing showrooms.
For further information, sales enquiries & sample requests please contact sales@madbeautyUS.com
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About Mad Beauty:
Mad Beauty is one of the UK’s leading Bath, Body & Cosmetic gift suppliers. They bring award winning inspiration, innovation & fun to everything they design in their UK HQ. Their experience and expertise in the professional beauty industry means that they only produce high quality and fully compliant beauty gifting products that you can rely on…
Established over the last 20 years & more recently they have introduced several adult orientated, licensed products with nostalgia firmly in mind in the Never Too Old For™ ranges featuring Disney, Star Wars, Marvel, Hello Kitty, Barbie & launching spring 2020 Friends. Providing exciting year-round gifting opportunities to keep your shoppers coming back for more.