2019 Retailer of the Year winners Cannon Hall Farm Shop collecting their Award from Nigel Barden, and Debbie Edge.

Farm Shop & Deli Awards, in partnership with The Grocer, are excited to announce that entries for their 2020 Awards are now open and will close on Friday 20th September 2019. Free to enter, the Awards are renowned in the industry for playing an important role in supporting, and celebrating, the UK’s independent, specialist retail market.

The online entry form has been revised slightly to help both the entrants and judges, and continues to provide tips and advice on how best to approach the answers. Entrants also have the opportunity to upload an optional 3 minute video to support their entry and showcase their store, team and customers to the judges and help get their passion across.

Nothing to lose but everything to gain

The Awards are FREE to enter and offer many benefits, including:

  • Exposure from a comprehensive marketing and PR campaign to industry and regional titles – entries & finalists can receive a reach of over 24,000 increasing to over 142,400 for winners and overall ‘Retailer of the Year’.
  • Raising their profile with their community and customers – using the tools provided throughout the entry to winning stages to help them promote their entry, and success.
  • Promoting their businesses to industry experts from the world of speciality retail, fine food and food media who form the judging panel.
  • Opportunity to network with like-minded speciality retailers, meet producers who can support their business and gain insights and advice from industry leaders at the finals held at the heart of the Farm Shop & Deli Show on Monday 30th March 2020.
  • Overall Retailer of the Year winner will be profiled through local PR and Social Media opportunities once the announcement has been made.

Here’s what some of the 2019 Award winners say:

“We’d absolutely recommend businesses to enter because, even if you don’t win, the fact that you will be judged by your peers in the industry will help you improve your own business. If you win then you are going to get an amazing uplift in trade and recognition from suppliers who you didn’t know of before will be beating a path to your door to bring you more exciting things for you to sell.”
Michael Baker, Managing Director, Bakers and Larners of Holt – Food Hall of the Year 2019

“We decided to enter the 2019 Awards because, even though customers, suppliers and producers tell us we are great and we work hard, to be nationally recognised by an independent body that looks at everything is what makes us feel like we are better –  to have other people say you are doing a good job.”
Alice and Ian Evans, Owners, Broad Bean Delicatessen – Delicatessen of the Year 2019

“The awards themselves are fantastic in respect of each individual store to put their case across and for their customers to be involved and vote for them. So it’s a kind of joint award with customers and entrants. It’s a true award and one of the best in the industry.”
Andreas Georghiou, Owner, Andreas of Chelsea Green – Greengrocer of the Year 2019

Take the time to shine

There are twelve category and nine regional Awards, plus overall Retailer of the Year.

The categories up for grabs are Baker, Butcher, Cheesemonger, Delicatessen, Farm Shop – Large Retailer, Farm Shop – Small Retailer, Fishmonger, Food Hall, Greengrocer, Newcomer, Online business and Village Store / Local Shop.

The 2020 title is set to be a hotly contested competition reaching a crescendo on Monday 30th March, when the category and regional winners, plus Retailer of the Year, will be revealed live at Farm Shop & Deli Show at the NEC Birmingham.

With entries open until Friday 20th September, there is plenty of time to prepare and submit an entry. And, as each year the Awards welcome submissions from both new and previous entrants, the mix of category entries change year on year – meaning everyone is a contender. So the question is, can you afford not to try?

If you are interested in entering, or know a retailer who should, please visit farmshopanddelishow.co.uk/awards to learn more about the awards and enter.

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For more information contact:

Antonia Green

William Reed Business Media

01293 610235


Notes to editors:

The twelve categories include:

  • Baker
  • Butcher
  • Cheesemonger
  • Delicatessen
  • Farm Shop – Large Retailer
  • Farm Shop – Small Retailer
  • Fishmonger
  • Food Hall
  • Greengrocer
  • Newcomer
  • Online Business
  • Village store/ Local Shop

With nine regional awards across:

  • East Anglia
  • Midlands
  • North East
  • North West
  • Northern Ireland
  • Scotland
  • South East
  • South West
  • Wales

Entrants will be judged within their category, once category winners have been agreed judges will also choose a best Regional winner. In addition, any business that opened after April 2017, will automatically be judged in the Newcomer of the Year category, as well as the category they entered.

Winners will then have the chance to win the prestigious title ‘Farm Shop & Deli Retailer of the Year’. The overall winner will be announced at the Farm Shop & Deli Show in March next year at Birmingham’s NEC.  

Each award will be judged on the many factors covering speciality retail including highest levels of service, product knowledge, initiative, innovation and community involvement. Chair of judges, Nigel Barden, will be joined by leading speciality retailers and key industry figures to bring a wealth of knowledge to the judging process.  The judging process will include mystery visits and public votes and the public and industry suppliers will also have the opportunity to nominate their favourite retailer for the award.

The Farm Shop & Deli Awards are brought to you by William Reed, a global company, dedicated to helping businesses succeed with up-to-the-minute digital media, quality journalism, events and specialist research and insight.

Additional photographs and high res versions of those included in this press release are available. Please contact Antonia Green, Marketing Manager William Reed Business Media, 01293 610235 or Antonia.green@wrbm.com

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