Company Name: Spice Kitchen
How has winning the awards affected sales of the product and your business?
The awards have had a massive impact on our business. As the awards were during Spring Fair, we received a number of people congratulate us on winning and also stockists seek us our who were meeting winners. Since then the award has really helped us gain recognition and credibility amongst retailers and also cemented our product amongst giftware and food gifting in particular.
Have you got any success stories from when the awards were announced at Spring Fair until now?
We simply had a super Spring Fair. It was our first time exhibiting at the show and with the Gift of the Year win, we had a brilliant show overall. We secured lots of orders at the show itself but also lots after in 2018 and through to this year.
What have you learnt from entering the competition?
To be honest we never expected to be shortlisted, let alone win. We seemed to be the smallest company in the category by a long way with lots of other more established companies who had sold a lot more of their products. We also are a very handmade product, and we thought this may count against us however it seemed to be a key reason the judges loved it so much. So it showed us David can really take on Goliath at times, and that the gifting industry love our product as much as we do.
Will you be entering the awards again?
We will certainly be entering again in the future when we have a new product worthy of entering!