Company Name: Hot Smoked
Product: BBQ Smoking Kit
How has winning the awards affected sales of the product and your business?
Recognition via the awards of two of our gift kits, one as overall winner, has increased sales within our existing specialist marketplace and opened up sales in entirely new target markets. As a relatively unknown brand outside our own sector, it has provided us with highly positive exposure in the wider gift arena and a platform from which to expand our gift product offer.
Have you got any success stories from when the awards were announced at Spring Fair until now?
We are currently listed nationally with the National Trust, with Daylesford and a number of other independent retailers.
What have you learnt from entering the competition?
That a well executed, albeit specialist gift kit such as ours has appeal far beyond our own ‘specialist subject’ and to be more bullish about stock order quantities!
Will you be entering the awards again?