Bespoke designs for well-known UK visitor attractions have helped sales rocket at Selfie Clothing, a company owned by a Suffolk mother whose products enable children to personalize their outfits.

The National Gallery (who the company met at a GA Meet The Buyer event), The Imperial War Museum and Highgrove Royal Gardens have all commissioned custom-made Selfie Colour In Tops this year, while the business has also started working with Blenheim Palace, Gleneagles Hotel and the East Anglian Air Ambulance since January. Also an established partner of with the range stocked in five Center Parcs locations across the UK, Selfie has seen a year-on-year increase of 40% for the first five months of 2019.

Much of Selfie’s sales are driven online, with contributing to digital growth increasing 76% in 2018 compared to the previous year, while last year’s trade figures were up 82% on 2017.

Selfie founder and mother-of-two Gemma Treby commented: “I’m really proud to have started a brand that inspires children to use their imagination and create their own unique clothing. Our colour-in craft kits are beautifully packaged in a compact box so can easily be taken anywhere, which is handy with the summer holidays fast approaching. We’re always responding to the latest trends so whether your children are into unicorns, dinosaurs or something else entirely, we’ll have a design that will make them smile!”

Selfie Clothing’s range of textiles are made in the UK and include long and short sleeve t-shirts, capes and pyjamas, as well as seasonal products at Christmas. The unique designs are aimed at children aged between two and ten and are hand printed at the Selfie studio in Newmarket.

Each Selfie craft kit includes a practice sheet, vibrant colouring pens and the chosen garment, complete with favoured design. The coloured in creations should be left to set for 24 hours before ironing. This will stop the colours running or fading after machine-washing.  

For more information about Selfie Clothing and the company’s range of products, please visit

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