Name: Kelvin Jones
Title: Business Development Director
Name of company: Transland Group
What does your company do? Who is its target audience?
Transland Group provides a comprehensive range of transport and logistics services across the world. We have developed an unbeatable distribution service for palletised freight covering Ireland, the UK and Europe. We also offer international forwarding solutions via an extensive range of agents worldwide.
Our broad range of services enable us to appeal to a wide range of customers, from large multinationals to small start-up businesses. Transland Group is committed to creating innovative, technology-driven supply-chain solutions. Our pioneering low-cost online booking facility enables customers to avail of special discounted rates for early booking, saving them time and money. Customers can also track their consignments online from collection through to delivery, and receive POD information automatically upon delivery.
Transland has offices in Ireland (Dublin) and the UK (Lichfield) and a network of long term partnerships worldwide
How long have you been trading and what is the history of the company?
Since the company was established in 1993, we have grown significantly. Initially, we handled only magazine distribution between the UK and Ireland but now we work with a range of customers across many sectors, from engineering and household goods to medical equipment and ambient foods. We celebrated our 25th anniversary last year, with some of our staff who have been with us from the start, and we’re looking forward to the next 25 years in business!
What three words best describe your business and its products?
Palletised freight distribution or Service, Technology, People or Land Sea Air
Do you have a website? If so, do you sell directly from it? If not, why not?
Yes we launched an online booking service for our palletised freight deliveries over 10 years ago, and it’s still the only service of its kind within the market. This facility is especially beneficial for small to medium sized companies, who can manage all their transport requirements through one system. Website: www.translandgroup.com. Online booking facility: bookings.translandgroup.com.
Do you use social media to promote your business? How has this landscape changed over the years within the gift industry?
Yes we are active on Twitter, LinkedIn Facebook and Instagram. We predominantly find that Linked in is best for businesses. We post more industry based news to increase our profile rather than to use it as a platform for selling or promotion of our own services.
Do you do any advertising/PR?
We use PR to announce company events, but have scaled back on above-the-line advertising in recent years as social media has grown in stature.
What do you wish you’d known at the very beginning of starting in your current industry that you know now and how do you work alongside the Giftware industry.
I am pleased to be accepted as a supplier forwarder/transport company and hope to be I can be of use to the members whether from an industry wide initiative, a benchmark against existing costs or to assist members as they embark on new markets both from a supply basis or new areas to develop customers
Do you feel the economic climate is improving or is it getting tougher to trade?
Brexit will be the biggest economic challenge to us, as it will be to most companies. However we have taken all necessary steps to protect our business and explore other opportunities that will present themselves to us
What do you see as being the biggest problem for gift producers? Understanding the changes needed in the event of Brexit, whilst a number of your members will undoubdtedly be prepared , I am sure that like many of our customers, they will have not yet taken the necessary steps to ensure readiness.
If we could help you with one aspect of your business, what would that be? To introduce Transland to your members and give us the opportunity to provide a review of their transport needs whether domestic or international , pallets cartons full trailers or full containers.
What news do you have to share with us so we can celebrate your achievements in 2019?
We are excited to announce the launch of our new Irish depot in June 2019. This will provide us with a lot more space to take on new and exciting projects, for example, providing a full logistics offering rather than just distribution.
What are you looking to achieve in 2019?
We are looking to maximise the potential of our new Irish depot, and the logistical benefits this will provide. Further developing European and international markets would be a natural progression for Transland in terms of business development, as well as providing a certain level of protection against the uncertainty of Brexit. We are also looking to develop the lucrative the Home Deliveries market with our online booking facility.