JEWELLERY JOURNAL – TSAI X TSAI

Tsai x Tsai Main Image.JPG
How did you start your business, Tsai x Tsai?
The brand, Tsai x Tsai, was started after a long family conversation during a trip back home to Taiwan. I wanted to create a brand that shares some of the beauty of Taiwan with the world.
What is unique about your jewellery brand?
Colour and heritage. Our design ethos is all about minimalist chic and colour. We use only semi-precious gemstones because of their connection to Mother Nature. We believe in making a statement without shouting out loud. Tsai x Tsai is about understated design which subtly catches the eye.
Where do you currently sell your jewellery?
At the moment we are selling mostly online and through our stockists across UK. We have also been participating in pop-ups in Paris and in West London – Belgravia, Kensington, Westbourne Grove, Chelsea, Fulham etc. These pop-ups have given us the valuable opportunity to engage with our customers directly.
What are the challenges of running a jewellery brand in the UK?
A saturated market is definitely the biggest challenge. There are so many talented jewellers and designers in the UK that the competition is fierce.
What advice would you give to someone thinking of starting out in the jewellery industry?
Be passionate about what you are doing. Don’t follow the trend but follow your heart. It is so tempting to change your design concepts to follow the trend but trends change constantly, so you should always follow your passion and inspiration.
If we could help you with one aspect of your business, what would that be?
Getting into more UK retailers. I am aiming to expand across UK and I will need support in managing this growth and expansion.
What news do you have to share with us so we can celebrate your achievements in 2018?
We launched the brand in December 2017 so there has been a lot to celebrate in 2018.
Our first pop up was launched in February at Westbourne Grove; our champagne partnership with Champagne Deutz was announced in March; we had our first overseas pop up in Paris and a brilliant time at House and Garden Festival. We dressed opera singers from London Bel Canto Festival for their performance at the Cadogan Hall.
We started going to trade shows and was also exhibited at Spirit of Christmas while having a shop for three months on Kensington Church Street before end of the year.
There has been so much so celebrate about and we look forward to more achievements to come in 2019.
What are you looking to achieve in 2019?
For 2019, we are looking into expand the brand across UK and France. Our objective is to have stronger brand awareness throughout the UK and not just in London. We aim to have our products stocked in jewellers and gift shops throughout the country.
What trade shows can we find you at in 2019?
We have yet to decide which trade shows to take part in. We are thinking about International Jewellery London and Premiere Classe so far. In terms of retail shows, we will be exhibiting during both Spirit of Summer (House and Garden Festival) in June and Spirit of Christmas in October this year.
Product Spotlight: Please feel free to shine a spotlight on your TOP 5 pieces for 2019. https://www.tsaixtsai.com/collections/bracelets-2/products/san-shi-amethyst-necklace-sterling-silver

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